BUSINESS AND BRANDS

An artistic presence that also communicates.

Conventions, launches, trade fairs and brand activations: the violin as a visual and musical element that makes a corporate event memorable.

Astrid Torrente playing the acoustic violin live during a performance.

THE FORMAT

Three ways to enhance an event.

The format is decided according to the goal of the event: to create a visual moment, support the atmosphere, or close the event with energy. The violin adapts to the character of the brand.

LED VIOLIN

Brand impact

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Light, movement and sound in a single instrument: the visual element that turns a presentation or photocall into a memorable, shareable moment.

ELECTRIC VIOLIN

Stage presence

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Power and style for openings, launches and open spaces. A repertoire that adapts to the brand’s character, from elegant to energetic.

ACOUSTIC VIOLIN

Atmosphere and closeness

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A warm sound for receptions, networking and corporate dinners, where the music supports the conversation without dominating it.

THE EXPERIENCE

Different events. The same standards.

Each type of corporate event calls for a different energy. These are some of the contexts in which this proposal has already worked.

Astrid Torrente playing LED violin beside a vehicle during an automotive brand launch event
01

LAUNCHES AND TRADE FAIRS

When the product needs a moment

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Presentations, industry trade fairs and showrooms. The LED violin marks the moment when the audience’s attention focuses on what is being launched.

Astrid Torrente playing violin at a flower-decorated shop front during a brand activation
02

RETAIL AND ACTIVATIONS

Music that energises the street

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As in the real activation for C&A: a live performance at the point of sale itself that stops passers-by and lives on in the brand’s social media.

Astrid Torrente performing with LED violin in front of a corporate event audience
03

GALAS AND CONVENTIONS

The closing that people remember

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Award ceremonies, internal conventions and corporate galas. A format that can be elegant and contained or build in energy depending on the moment in the programme.

HOW WE WORK

A proposal tailored to the event.

Each brand and each event have their own tone. The proposal is built from there.

  1. 01

    We understand the event

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    You tell us the type of event, the audience and what role the music should play.

  2. 02

    We propose the format

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    Acoustic, electric or LED violin, depending on the moment in the event and the brand image.

  3. 03

    We adjust the repertoire

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    From corporate soundtracks to pop covers, adapted to the tone of the event.

  4. 04

    We confirm production

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    Sound, timings and technical requirements are all agreed before the day of the event.

Looking for a specific style for the event? Explore the repertoire

WITH REAL ASSURANCES

It’s not just a commercial proposal.

Classical training

Trained at the Conservatori de Reus and the Conservatori Superior de Música Salvador Seguí de Castelló, where she specialised in violin.

Speaker at professional forums

Speaker at TEDxReus (2023), on the connection between classical training and the avant-garde: the same reliability expected on a corporate stage.

Large-scale productions

Guest violinist at Camela’s concert at the WiZink Center in Madrid, one of the most technically demanding venues in Spain.

There are artists who perform music, and artists who transform spaces.

CONTACT

Let’s talk about your next event.

It will be a pleasure to contribute an artistic proposal that reinforces the moment and your brand image.

To prepare a proposal I only need: